Providing insight & direction for your marketing and commercial plans

Marketing Insights

All too often businesses have great products or services but don’t really know how to market them.

It is crucial to understand the market, the consumers, the shoppers and develop the right marketing strategy for your product or service.

Developing the right advertising campaigns, both above-the-line and below-the-line, is critical to ensure you are getting the right exposure and driving maximum sales; generating accurate insights and using these to create and execute winning strategies.

We can help you develop the insight, generate the strategy and execution plan to ensure that your brands get the awareness they deserve.

Commercial Planning

So, you have a great product and a great marketing campaign, but are you selling enough of it and making enough profit?

It is vital to understand your value chain; the most cost effective route to market, your pricing structure and how to win with your customers.  We can help develop the right commercial plan for your business and how you can adapt your approach and proposition to each of your customers. Knowing what is importantly to them (for example, cash, margin or joint business planning) means that you know how to get the business you want with the right returns.

With our experience in national and regional sales, we can help you get the right commercial model in place for your business.