Mattel Inc. designs, manufactures and markets a broad variety of toy products worldwide. Mattel portfolio brands and products include such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Monster High® and Fisher Price® brands and a wide array of entertainment inspired toy lines.
Bean Solutions has worked with Mattel on various projects including reviewing their internal Sales structure in order to improve customer alignment and team effectiveness; and developing a digital strategy and framework for brands, channel, retailer and the company.
The digital marketing report shared the findings of an internal and external review and proposed a strategy for digital marketing activity. The strategy included proposed activity in the key areas of digital marketing, such as Social Media (e.g. Facebook, YouTube, Pinterest, Linked In), Search Engine Optimisation (SEO), Content Marketing, Email Marketing, Affiliate Marketing and Mobile Advertising. The report also provided guidance in evaluating the performance of the activities.
“Jo is a great support to me and my senior leadership team. She has been instrumental in supporting us to develop and substantiate Mattel’s Digital Marketing strategy and aided us in reviewing our internal Sales structure. She presents her well thought ideas in a logical manner with clear recommendations that helps us redefine the direction in which we need to take”
Dominic Geddes UK and Nordics Country Manager Mattel
Bean Solutions also supports Mattel in planning and executing their annual conference, liaising with suitable venues to ensure flawless delivery and at excellent value. Bean Solutions works with the senior leadership team to define the theme and messaging for all employees and provides the set, audio and visuals, making sure the message is delivered with high impact and engages the audience.
“Jo planned our annual company conference. It was a fantastic experience all round. Jo took all the stresses of organising such an event away from the internal team. The event itself was superb and received feedback such as ‘Best conference for 12 years’, ‘Highly Engaging’ ‘Can’t wait for next year'”
Jenny Watson, Marketing Director Mattel Europe