RS Components

RS Components

RS Components and Allied Electronics are the trading brands of Electrocomponents plc, the world’s leading high service distributor of electronics and maintenance products.

The UK sales team launched a new sales and capability training programme with an aim to maximise growth through structured planning and targeted calls to retailers. In addition to providing a structured approach, the course aimed to inspire and motivate the sales team to be empowered and engaged; changing their mind-set from “I do what I am told” to “I am ready to prioritise and maximise growth”.

Bean Solutions was briefed to propose analogies and ideas that can be used throughout the training course to support this change in mind-set.

Based on the sales team demographic, a parallel of Golf was used to create an inspiring video that motivated and engaged with the sales team in understanding the importance of a structured selling approach. The video highlighted all the steps of the call using the 2010 Ryder Cup to bring this to life. Demonstrating that all successes have a structure and focus in order to get to the desired goal.

“Bean Solutions provided some fantastic concepts and analogies to reinforce the importance of a structured selling approach. They brought the chosen concept to life in a 5 minute video that really inspired and motivated our sales team and kicked-off our sales training event in an up-beat and professional manner.”

Paul Instrell, Sales Operations Manager